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Maiti Cosmétique

Maiti Cosmétique

Tunisia
Biotechnology Green innovation natural cosmetics

About the Company

Maiti Cosmétique is a Tunisian green enterprise born from a passion for medicinal and aromatic plants and the belief that cosmetics can drive ecological and social change. Founded by a biotechnology specialist, the company creates 100% natural, effective, and environmentally friendly skincare and makeup using locally sourced plants. Rooted in nature and science, Maiti combines traditional know-how with innovative green biotechnology, promoting women’s empowerment, local resources, and biodiversity conservation.

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Green Commitment

  • Implements a Green Business Plan integrating environmental, social, and economic sustainability
  • Cultivates certified medicinal and aromatic plants under agro-ecological practices (no pesticides, rational irrigation)
  • Applies solid and concentrated formulas to reduce water use and packaging waste
  • Operates a Return-on-Package system encouraging clients to return and reuse plastic containers
  • Uses recyclable and refillable packaging (including recovered materials such as olive wood)
  • Tracks eco-performance indicators (packaging return rate, energy and water consumption per product)
  • Provides training programs for rural communities and young graduates on sustainable cultivation and natural cosmetics

Contact Information

Tunisia – Béja
  • Year of establishment: 2019
  • Size: 10 employees and rural partners
  • Certifications: In progress (ECOCERT, COSMOS, BIO Tunisia)
  • Languages spoken: Arabic, French, English
  • Interest in partnerships/collaborations: Yes – open to partnerships in sustainable cosmetics and green biotechnology
  • Main markets: Tunisia (domestic) and export preparation (Europe, Middle East, Africa)
  • Short-term goals: Establish organic-certified cultivation, ensure traceability “from seed to skin,” and reduce dependency on external suppliers
  • Long-term vision: Build a fully integrated green cosmetics value chain with local sourcing, international certification, and inclusive rural development
  • Innovation: Solid and concentrated formulations, refillable packaging system, agro-ecological sourcing model, and eco-circular product cycle
  • Previous collaborations: Collaboration with the Jendouba Biotechnology Institute (Béja) and participation in international calls for green innovation projects
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